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Hyundai IONIQ

Commerical, Work
Year
2016
Client
Hyundai Motor Company
Contractor
Liganova Horizon GmbH / INNOCEAN Worldwide Europe
Type
Exhibit
Task
concept, architectural/construction design, technical evaluation, building supervision

The Hyundai IONIQ is the first passenger vehicle with 3 alternative drive systems. What’s invisible from the outside marks a revolution on the inside that calls for a futuristic staging.

The result is a unique installation that immersed visitors of the exhibition into the fascinating world of automotive technology with multidimensional screens.
For that purpose, several layers of translucent OLED-displays with three motorized Hyundai IONIQ acrylic models were synchronized in real time.

The exhibit combines a multidimensional infographics with dynamic soundscapes and straightforward usability to turn complex information into an emotionally conceivable experience.