Year
2016
Client
Hyundai Motor Company
Contractor
Liganova Horizon GmbH
Type
Exhibit
Task
concept, architecture & design, technical evaluation, supervision
The Hyundai IONIQ is the first passenger vehicle with 3 alternative drive systems. What’s invisible from the outside marks a revolution on the inside that calls for a futuristic staging.
The result is a unique installation that immersed visitors of the exhibition into the fascinating world of automotive technology with multidimensional screens.
For that purpose, several layers of translucent OLED-displays with three motorized Hyundai IONIQ acrylic models were synchronized in real time.
The exhibit combines a multidimensional infographics with dynamic soundscapes and straightforward usability to turn complex information into an emotionally conceivable experience.
![](https://wolfmoritzcramer.de/wp-content/uploads/2019/03/Hyundai-IONIQ-Holographic-Layers-–-Exhibit.jpeg)
![](https://wolfmoritzcramer.de/wp-content/uploads/2019/03/ioniq1-1-e1552406424135.jpg)
![](https://wolfmoritzcramer.de/wp-content/uploads/2019/03/ioniq2.jpg)